I was checking out Twitter tonight and one of the trending topics was “How Content Marketing Is the New Moneyball”….really? A trending topic? And the author states so much of the obvious in the post that went viral. 1. Create insightful content. (You know the kind that people will actually read without a bunch of […]
Author Archive | Julie Ziemelis
Top 4 Biggest Factors To Succeed Using Digital Marketing
When I went to my first REBarCamp in Newport Beach in June 2009, I met some interesting people who seemed like they knew the difference between a blog post, a tweet and a meme. Come to find out, I was surrounded by people who now are on the national stage discussing how digital marketing/social media […]
Mango Chutney, Citrine Jewelry and the Web
My friend, Heather, has a mango farm and makes the most unbelievable mango chutney with a zesty bite you can’t get anywhere else. Natasha, is a jewelry designer who infuses her knowledge of the power of crystals into her creations. Both do not use Facebook, nor do they have their own websites to sell their […]
Social Media in Action for Big Island Chocolate Festival 2012
I last wrote a post in late February. As a blogging social media enthusiast, I would never suggest going 3 1/2 months without posting…but I ask forgiveness as I just finished putting on the Inaugural Big Island Chocolate Festival at Four Seasons Resort Hualalai near Kona on June 8th. I had the opportunity to create […]
Top 10 Rules of Social Media Engagement
I am working with a few small business owners who are brand new to social media marketing, so I wanted to share these basic rules of social media engagement to lay down the “ground rules”. 1. Give more than you take. (share your knowledge and contribute to the conversation.) 2. Respect (treat others as you […]
Social Media Trends That Are Still Trending-The Archives
Below are thoughts from two BRILLIANT people on the key social media trends from two years ago-and these factors are still key today in 2012. The info came from a thought stream that was created on a group I belong to on LinkedIN called “Intelligent Social Media”. (Notice the concept of “real time”, too.) I […]
Whitney Houston-A Lesson In Girl Power
Watching the eulogies and remembrances of celebrities and friends at Whitney Houston’s memorial service today showed me once again, that although Whitney was a “star”, she was just a woman, wondering if she looked good enough, sang good enough and deserved all the accolades hoisted upon her. I remember the first time I heard and […]
How NAR Closed Me Down But Opened Me Up To New Possibilities
Recently, I was contacted by the National Association of REALTORS to take down my “TIps for REALTORS Using New Media” Facebook business page because I had violated their trademark usage. I created the business page in 2008, when social media was still in its relative infancy and I thought I was pretty small potatoes with […]
Power of Social Marketing Case Study: Real Estate Connect in NYC
Flying away from my home on a rock, otherwise known as Hawaii, last week in the middle of the night for a 5,000 mile journey to New York City to attend a real estate technology conference (Inman Real Estate Connect), I was filled not only with excitement, but pride. I had been selected to be […]
Spreading Content Around Like Peanut Butter aka: Web Marketing
I always tell my clients that once you create any type of content; written, photography, video, etc, to share it far and wide on the internet and in the social media realm. Spread it around..yep, just like peanut butter! When you spend the energy and effort to create original content, don’t let it just rest […]