Digital Marketing Strategy
- Work with client on their capacity (current knowledge, time, financial resources) to run a successful digital marketing campaign and provide advice on tools that fit company goals.
- Develop editorial calendar with content ideas specifically geared for the audience that the client is trying to engage.
- Work with either existing staff on creating content or provide content for client.
- Coach client through utilizing the plan of action and provide feedback, training and encouragement along the way.
- Assist in expanding social channel outreach and content based on ability to grow on existing success. (You have to learn to juggle well with three balls before you throw a fourth in!)
Web site development
- Assess client needs for their business goals to ascertain depth and breadth of website required.
- Provide template, color palette and image ideas while working with client on content with impact.
- Help client discover the best way to tell their story with images, content and simple design.
- Provide coaching on web strategy for social sharing, blogging, e-commerce, and search engine optimization