I am working with a real estate firm in San Jose and I recently have implemented the “Hub and Spoke” concept for their digital marketing endeavors. A major goal of digital marketing is getting people to your website to see what you have for sale and selling it. Your website is the hub and your social […]
Standing Up and Being Fearless
My daughter teaches me something about life just about every day. Right now, she is dealing with having a boy saying unkind things to her in front of her friend. She is upset that her friend does not stand up for her and tell the boy to stop it. I asked her, “Did you ask […]
Mantra For Success Via Facebook Crowdsourcing
Last Friday, I put up a post on Facebook about not settling for crumbs, believing in your worth and getting what you deserve. It spawned quite a few comments, many from some of my very wise friends. So, I wanted to share this post on my own website to hopefully lend some wisdom to more […]
“Get Social Smart” Book Provides Guidelines, Case Studies and Meaty Content
My friend Katie Lance has become an industry super star as a social media marketing consultant, speaker and now author! I wanted to share her new book, “Get Social Smart” with those of you who want to learn more about using social media to boost your brand, business or just to understand how all the […]
Tips for Lifestyle/Real Estate Videos
If you have a teenager, like I do, they are watching videos from YouTube, with some pretty crazy/inventive/creative content, all the time. If you are marketing towards millennials, photos and videos are key and they better be short and engaging. Walking through a home for sale for five minutes with your video running is not going […]
Digital Marketing Basics For Realtors and Small Businesses
When it comes to digital marketing, most Realtors and small business owners should know that they should be: getting fresh content on their website updating their Facebook pages and social channels sending out emails to past clients Beyond marketing your product (a new listing), you also need to be marketing yourself. Here are some digital marketing […]
Sharing Your Authentic Self To Build Personal and Professional Success
I just read a post on Facebook from my friend Marci whose resolution this year was to be more authentic online, to stop worrying about trying to portray a perfect life and just let go. Another one of my friends said her goal this year was to “get over herself” and start sharing her real […]