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On Saturday, January 13th, as guests I had invited to join me on a whale watch in Kona were excitedly preparing to board the boat, my phone started shrilly sending out an alarm. We knew Civil Defense had already sent out a high surf warning via email and through the radio earlier in the day, […]
A parable for you: A grandfather is talking with his grandson and he says there are two wolves inside of us which are always at war with each other. One of them is a good wolf which represents things like joy, peace, love, hope, serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion and faith. The other […]
“The rules are interpretations, not the law-especially in art”, my husband explains as we look at an art project that he, my daughter and myself created today at the Volcano Art Center. The very lovely art docent who was trying to teach us about Zen Tango art had laid out the “rules” for the art […]
Digital marketing strategy states that there are three main components of reaching your audience: Your website/Blog Social media channels Email Newsletters I am working with a few real estate clients right now creating content for their blogs, which then gets distributed out through their social channels and sent to their agents for the agents to […]
I am working with a real estate firm in San Jose and I recently have implemented the “Hub and Spoke” concept for their digital marketing endeavors. A major goal of digital marketing is getting people to your website to see what you have for sale and selling it. Your website is the hub and your social […]
My daughter teaches me something about life just about every day. Right now, she is dealing with having a boy saying unkind things to her in front of her friend. She is upset that her friend does not stand up for her and tell the boy to stop it. I asked her, “Did you ask […]
Last Friday, I put up a post on Facebook about not settling for crumbs, believing in your worth and getting what you deserve. It spawned quite a few comments, many from some of my very wise friends. So, I wanted to share this post on my own website to hopefully lend some wisdom to more […]
My friend Katie Lance has become an industry super star as a social media marketing consultant, speaker and now author! I wanted to share her new book, “Get Social Smart” with those of you who want to learn more about using social media to boost your brand, business or just to understand how all the […]
If you have a teenager, like I do, they are watching videos from YouTube, with some pretty crazy/inventive/creative content, all the time. If you are marketing towards millennials, photos and videos are key and they better be short and engaging. Walking through a home for sale for five minutes with your video running is not going […]
When it comes to digital marketing, most Realtors and small business owners should know that they should be: getting fresh content on their website updating their Facebook pages and social channels sending out emails to past clients Beyond marketing your product (a new listing), you also need to be marketing yourself. Here are some digital marketing […]
