I have been working with the Kona Street Eatz Mobile Food Zone since early February and I am sharing food truck marketing insights as a case study about what tactics have really moved the needle in getting awareness built up and customers coming in. As part of my work on the project, I go to the “Zone” […]
Archive | Digital Marketing Advice
The Negative Amazon Review And How I Responded
My publisher for my book “How to Move to Kona” suggested I send out an email to the folks who pre-purchased the book and ask them to review it on Amazon to encourage more sales. Before I did that, I went to check on the reviews that already existed, something I have been doing every few months and have […]
Cool Kids, Kings and Early Adopters in Digital Marketing
How many times have you seen a “rock star” on a social media channel and pondered what did they do to get there? You could also be thinking. “What can I learn from what they are doing in my own idea creation?” When I first got started in social media/digital marketing, people had already been […]
5 Tips For Using Periscope For Business
Periscope, a new social network using live stream video, is perfect for businesses that have a visual aspect, i.e. real estate, tour companies, restaurants, travel agents, astrologers and consultants. In case you are unfamiliar with Periscope, Twitter purchased it in February of 2015 before it even launched! Whereas social media sites like Instagram and Vine let users […]
5 Social Media Tips For Instant Engagement
Are you ready to go beyond the basics of “Start a Facebook business page” and “Update your Linkedin profile”? Do you need a game plan of what to do next? Here are five tips to help you engage with your potential clients, stand out in social media and help save the world. 1. Spread The Love-Take the […]
Can You Learn All About Social Media in An Hour? Forget About It.
I recently attended the Hawaii Island Women’s Leadership Forum where I gravitated over to the “Social Media Workshop” that my friend Denise was leading. There were about 60 women in the audience and they were all raptly intent on the information being given about social media in business. When Denise started talking about Twitter and using […]
5 Steps for KILLER Online Reputation Management
People are talking about you online. Your fans. Your upset customers. Are you listening? Are you engaging? Are you controlling your brand? As a business owner, you need to know what people are saying about your company online. I was asked to create and lead a seminar for the Kona Kohala Chamber of Commerce this […]
Change It UP..Alter Your Routine and RE-Energize Your Biz and Life
I understood the concept of “bleary eyed” this morning when I got up at 5:15 am. I drove myself as quickly as I could to The Club in Kona…skipping my usual coffee to partake in a new fitness class with a group of women who were willing to change it up. We hoisted bar bells […]
2014 Prediction: Video and Photos Will Rock Content Marketing
Do you use the video and photo capabilities of your smartphone to create online content? If you are a marketer or small business owner creating your own marketing, your smart phone’s capabilities paired with your passion to share your story/ideas through video have never been greater. These elements are key in creating content marketing that […]
Be Your Own Brand Ambassador
Have you ever been so smitten with a product or company that you just want to be part of the good juju that surrounds that company? You would help with promotion for free. You just want to tell your friends on Facebook, at dinner parties or over coffee how cool you think that company is? […]