A day after TechConKona, a conference I planned for two months straight, I am sharing a few nuggets from the amazing speakers that enlightened an audience of doers and thinkers in Kona, Hawaii. 1. The Think Local Buy Local campaign is a great resource for local Hawaii businesses looking for a marketing campaign they can […]
Archive | Digital Marketing Advice
Blending Aloha, Sustainability and Technology Is Smart Business-TechConKona 2.0
Living on a rock 2500 miles out in the middle of the Pacific Ocean creates challenges and unique opportunities for those of us living on the Big Island of Hawaii. We have the highest energy prices in the United States with plenty of hang wringing by our elected officials about renewable energy solutions and getting […]
The Proof Is Here-You CAN Get Great SEO Using Google+
Google+ may be the social media step-child to most, but I wanted to show you that to Google, it’s a favorite son. After I write and publish blog posts for my client LUVA Real Estate, I check how the posts show up in a Google search. I also check to see where they show up […]
Content Ideas For Blogging 101 – Use Search Terms With a Handy WP Widget
How many times have you gotten stuck on trying to find a topic to blog about? I found something recently that may help you find some content ideas for blogging: My web design partner, Scott Schang, installed a widget called “JetPack” to all my blogs this past spring. This widget not only allows you to […]
It’s Not Always About What You Know-Connecting People Can Mean Gold
You’ve heard that old adage, “It’s not what you know, it’s who you know that matters”, right? In my quest for knowledge about digital marketing for real estate and small businesses, I have traveled to dozens of conferences all over the country. I have gleaned information from presentations from some of the top thought leaders […]
The Top 10 Kick Ass Mobile Apps for Real Estate
You want: Better Productivity? Paperless solutions? Kick ass on-the-go mobile apps? I put together a great presentation for my client LUVA Real Estate yesterday for their new “LUVA RE/Tech U” education series. I wanted to share some of the apps that I covered in that presentation so you can just “click on through to the other […]
Shiny Objects Are Back Burner To Steady Staples
ME: “This is going to be the best thing that has ever been offered to them..I know it!” THEM: “Is this another pitch for a shiny object?” I attended the Kona caravan tour meeting today to help promote a class I am teaching for my client, LUVA Real Estate. I’m standing there in front of […]
How To Add an Admin To Your Facebook Business Page
When creating a business page on Facebook, sometimes you need to add an admin who is helping to create content for you, such as a social media manager or a social media consultant. Personally, I manage about five different Facebook business pages for my clients. This morning as I was helping a friend with his […]
My Week of Facebook-Training, Reunion, Jobs and Connection
When I decided to go to San Jose last week for my 30th high school reunion, little did I know that it would be all about Facebook. A few months ago, I connected with some of my high school friends on Facebook to plan our 30th reunion, and one of my classmates strongly encouraged […]
EIEIO-NOT the Dog, But The Key To A Digital Marketing Strategy
There was a farmer who had a dog..EIEIO… but that’s not THIS story. This story is about how digital content marketing will work for you. I am sharing with you what I have learned after years of watching, learning and experiencing what is working on the web and in social media for people searching for […]