I am working with a real estate firm in San Jose and I recently have implemented the “Hub and Spoke” concept for their digital marketing endeavors. A major goal of digital marketing is getting people to your website to see what you have for sale and selling it. Your website is the hub and your social […]
Tag Archives | digital marketing
Top 7 Digital Marketing Take Aways From Real Estate Connect
Last week I took the opportunity to reconnect with my friends in the real estate tech industry, listen and learn from my hero, author and entrepreneur, Gary Vaynerchuck, and pick up a variety of interesting informational tidbits in the social media, marketing tech and sales arenas at the Inman Real Estate Connect Conference in San […]
5 Steps for KILLER Online Reputation Management
People are talking about you online. Your fans. Your upset customers. Are you listening? Are you engaging? Are you controlling your brand? As a business owner, you need to know what people are saying about your company online. I was asked to create and lead a seminar for the Kona Kohala Chamber of Commerce this […]
My Week of Facebook-Training, Reunion, Jobs and Connection
When I decided to go to San Jose last week for my 30th high school reunion, little did I know that it would be all about Facebook. A few months ago, I connected with some of my high school friends on Facebook to plan our 30th reunion, and one of my classmates strongly encouraged […]
EIEIO-NOT the Dog, But The Key To A Digital Marketing Strategy
There was a farmer who had a dog..EIEIO… but that’s not THIS story. This story is about how digital content marketing will work for you. I am sharing with you what I have learned after years of watching, learning and experiencing what is working on the web and in social media for people searching for […]
Social Media Trends That Are Still Trending-The Archives
Below are thoughts from two BRILLIANT people on the key social media trends from two years ago-and these factors are still key today in 2012. The info came from a thought stream that was created on a group I belong to on LinkedIN called “Intelligent Social Media”. (Notice the concept of “real time”, too.) I […]
How NAR Closed Me Down But Opened Me Up To New Possibilities
Recently, I was contacted by the National Association of REALTORS to take down my “TIps for REALTORS Using New Media” Facebook business page because I had violated their trademark usage. I created the business page in 2008, when social media was still in its relative infancy and I thought I was pretty small potatoes with […]
Three Things You Should Do TODAY To Get Organic SEO
1. Get a Yelp account. 2. Get a Google Places account. 3. Complete your profile on LinkedIn. Those three sites come up VERY high as organic search on your name/business. Remember: What does the web say about you? Ask for those recommendations for Linked In..encourage people to do a recommendation for you on Yelp. Google […]