Making Things Happen To Create Stories That Get Noticed
I work with my clients on crafting a story and creating a buzz using events which garner the attention of the media. Consistently creating good news stories fosters connections in the local media. Connections get you press, pure and simple. I have had my events featured prominently in the Big Island Weekly, North Hawaii News, Hilo Tribune, Pacific Business News and other local publications, trade magazines and blogs, as well. (Both the TechConKona event and the Big Island Chocolate Festival were featured on the front page of West Hawaii Today)
For clients that are not Hawaii Island specific, I have written releases that were published from the PRNewswire for my clients AssureClose and Trawick International . I also created social media marketing campaigns and helped launch LUVA Real Estate, AssureClose and Big Island Off Road Adventures.
I blend public relations with an overall marketing strategy that I can help a company or non-profit implement. I utilize public relations to help promote events, but also get a company noticed online, ie. the Examiner.com. I also target industry specific bloggers so they can utilize the information in their publications to further expose my clients to their target audience using the web.
I invite you to contact me directly at Julie@Ziemelis.com to discuss how we can work together to expose your company to an audience just waiting to find out what you offer, why and the story behind the business.
Having earned a degree in Public Relations from San Jose State University in 1988, I am proud to be one of the few PR professionals that found their calling early and STUCK WITH IT!
I spent the early part of my PR career at three different agencies in downtown San Jose, McNutt Public Relations, PRx Public Relations and JDS Group Public Relations. While working at JDS Group in 1993, I had the opportunity to work with two clients that really changed my life. The newly built San Jose Arena and Alain Pinel Realtors. I was the lead coordinator in creating and implementing two opening events for the Arena, where I helped put roller blades AND ice skates on over 1,000 people on two different weekends to allow the public to “try out” the rink first hand. My enthusiasm for putting on public events was created.
While working with Alain Pinel Realtors, they launched the first real estate web site in the country and our agency helped land them on the front cover of Forbes magazine. The website developer taught me the background on HTML and the technology behind the site so I could develop the press materials. I picked up my love of real estate technology from this experience.
I continued my passion for real estate, technology and events as I worked as the Communications Director in four different local real estate associations helping them with media relations, branding, public affairs, outreach and event planning from 1995-2010. During this time, I also created my own consulting business and provided public relations and promotional support for a variety of community events and clients.
While in Hawaii..
I moved to Kona, Hawaii full-time in 2010 and have implemented and performed the public relations and event planning for TechConKona, the Kona Chocolate Festival, and the Big Island Chocolate Festival. I have also performed pro-bono public relations services for the Kona Chamber of Commerce, the Kona Pacific Public Charter School and the West Hawaii Association of Realtors. Most recently, I have created press releases for my clients LUVA Real Estate, AssureClose and Trawick International. The latter two were released on PRNewswire and were picked up in the national press.