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Please allow me to introduce you to a kindness strategy I recently learned from my friend Vasi, one of the most generous, but also strategic, financial award/tippers/kindness dollar awarders I have ever met. Vasi, a three degree earner, kick ass Realtor and immigrant from Romania, ensures she has three things in her arsenal of kindness- […]
I, along with my fellow Hawaii Island residents, are living through an “eruption event” that is now on its 33rd day. 33 days of not knowing what is going to happen next. Where will the lava turn? What will the SO2 levels be today? Are the state agencies doing what they can to dispel the […]
A parable for you: A grandfather is talking with his grandson and he says there are two wolves inside of us which are always at war with each other. One of them is a good wolf which represents things like joy, peace, love, hope, serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion and faith. The other […]
“The rules are interpretations, not the law-especially in art”, my husband explains as we look at an art project that he, my daughter and myself created today at the Volcano Art Center. The very lovely art docent who was trying to teach us about Zen Tango art had laid out the “rules” for the art […]
Digital marketing strategy states that there are three main components of reaching your audience: Your website/Blog Social media channels Email Newsletters I am working with a few real estate clients right now creating content for their blogs, which then gets distributed out through their social channels and sent to their agents for the agents to […]
I am working with a real estate firm in San Jose and I recently have implemented the “Hub and Spoke” concept for their digital marketing endeavors. A major goal of digital marketing is getting people to your website to see what you have for sale and selling it. Your website is the hub and your social […]
My friend Katie Lance has become an industry super star as a social media marketing consultant, speaker and now author! I wanted to share her new book, “Get Social Smart” with those of you who want to learn more about using social media to boost your brand, business or just to understand how all the […]
If you have a teenager, like I do, they are watching videos from YouTube, with some pretty crazy/inventive/creative content, all the time. If you are marketing towards millennials, photos and videos are key and they better be short and engaging. Walking through a home for sale for five minutes with your video running is not going […]
When it comes to digital marketing, most Realtors and small business owners should know that they should be: getting fresh content on their website updating their Facebook pages and social channels sending out emails to past clients Beyond marketing your product (a new listing), you also need to be marketing yourself. Here are some digital marketing […]
Last week I took the opportunity to reconnect with my friends in the real estate tech industry, listen and learn from my hero, author and entrepreneur, Gary Vaynerchuck, and pick up a variety of interesting informational tidbits in the social media, marketing tech and sales arenas at the Inman Real Estate Connect Conference in San […]
