My friend Katie Lance has become an industry super star as a social media marketing consultant, speaker and now author! I wanted to share her new book, “Get Social Smart” with those of you who want to learn more about using social media to boost your brand, business or just to understand how all the social channels work for anything you want to share, promote, or dig into for community building.
To give you an idea of what to expect in Katie’s book, which just launched today on Amazon, here are some of the topics she covers:
- How To Create A Content Strategy
- How To Create An Awesome Headline
- How To Get More Traction With Your Blog
- How To Create Your Ultimate Blogging Calendar
- How to Create a Smart Facebook Strategy on a Budget
Even as someone who has been doing much of this work for my clients for years, I am digging into this book for new ideas and insights to help my existing clients. I know my value as a digital marketing professional is going to ratchet up exponentially after I finish this book. (Thanks Katie!) I would recommend this book to anyone who has a small business to get some great ideas on using content to reach customers, build your brand and get people talking to sell your service or wares.
It’s important insights such as this one, which makes Katie’s book an invaluable tool for your digital marketing arsenal.
“I believe the heart of repurposing content really starts and ends with your website. If you really want to build your brand, it’s important that your content lives on a platform that you own – your website.” Katie Lance, Author, “Get Social Smart”
Here is a synopsis of the book from Amazon: This book is a social media guidebook for entrepreneurs, small business owners and real estate professionals. In this book, I teach how to create a smart social media strategy including the ins and outs of: Facebook, Twitter, Instagram, Snapchat, LinkedIn, YouTube, Pinterest and many others. This book also teaches how to create your online story that will tell the story of what it feels like to work with you, by using graphics, videos and/or blog content. You will learn how to create a content strategy including blogging, live streaming (i.e. Facebook Live) and video marketing including how to use a content grid and editorial calendar to save you time and energy and to make planning easier. Social media is not a one-way street. You have to give to get. This book teaches how to create a smart social media business strategy including what to post and when, what platforms to focus on and how to blend the personal and professional part of social media to build lasting relationships