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Thoughts on Hiring Someone Who Actually Knows Their Stuff

If you think hiring a professional is expensive, wait till you hire an amateur.” ~ Red Adair

I found this on Twitter tonight and after years of experience of watching the aftermath of “trying to save a buck”, I would have to agree with this statement. I used this logic in hiring a professional graphic designer who actually knows my business, knows who I am and is a talented artist. Is her fee making me wince? Yes. But will it be worth it and make people take me seriously as a business owner? Yes.

I could hire those “99 Design” folks who bid for the chance to work for pennies to give you something so they can survive. I don’t need that kind of karma on something that says so much about who I am professionally.

I could say the same thing about the work I do, as well. It irks me to see the “social media experts” who don’t have a Twitter presence, who don’t have more than two mentions on Google, who don’t blog themselves, etc. out peddling their wares to the lowest bidder. If you are going to hire someone to help you understand how to use social media/web marketing to build relationships and exposure for yourself and your businesses, you should be able to find them all over the web DOING JUST THAT.

My new mantra is getting paid for what I am worth. I have spent what Malcolm Gladwell would consider enough time on social media to make me an expert. Yes, I feel that confident. Could I always learn more? YES! Change is coming fast and constant and I spend a part of each day keeping up with it. Time costs money. Experience costs money. But the rewards of getting the right advice at the right time is invaluable.

I’ll show you my professionally designed logo soon!

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