Recently scrolling through my favorite real estate tech chat rooms I saw a debate about the adoption of mobile by Realtors. Many Realtors who are in those chat rooms have been using mobile for years. They have jumped whole heartedly into the cloud, DocuSign, DotLoop, MobileMe, GoogleDocs, etc so that they can have a virtual […]
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How Content Marketing Is the New Moneyball-REALLY?
I was checking out Twitter tonight and one of the trending topics was “How Content Marketing Is the New Moneyball”….really? A trending topic? And the author states so much of the obvious in the post that went viral. 1. Create insightful content. (You know the kind that people will actually read without a bunch of […]
Top 4 Biggest Factors To Succeed Using Digital Marketing
When I went to my first REBarCamp in Newport Beach in June 2009, I met some interesting people who seemed like they knew the difference between a blog post, a tweet and a meme. Come to find out, I was surrounded by people who now are on the national stage discussing how digital marketing/social media […]
Mango Chutney, Citrine Jewelry and the Web
My friend, Heather, has a mango farm and makes the most unbelievable mango chutney with a zesty bite you can’t get anywhere else. Natasha, is a jewelry designer who infuses her knowledge of the power of crystals into her creations. Both do not use Facebook, nor do they have their own websites to sell their […]
How NAR Closed Me Down But Opened Me Up To New Possibilities
Recently, I was contacted by the National Association of REALTORS to take down my “TIps for REALTORS Using New Media” Facebook business page because I had violated their trademark usage. I created the business page in 2008, when social media was still in its relative infancy and I thought I was pretty small potatoes with […]
Ziemelis Communications-A New Year, A New Name!
Happy New Year! I know 2012 is going to be a rockin’ year and I am moving ahead with my business to create great opportunities in the coming year. I decided to change my company name from Ziemelis Digital Marketing to Ziemelis Communications for three reasons: 1. Almost half my business right now is event […]