When I decided to go to San Jose last week for my 30th high school reunion, little did I know that it would be all about Facebook. A few months ago, I connected with some of my high school friends on Facebook to plan our 30th reunion, and one of my classmates strongly encouraged […]
Author Archive | Julie Ziemelis
EIEIO-NOT the Dog, But The Key To A Digital Marketing Strategy
There was a farmer who had a dog..EIEIO… but that’s not THIS story. This story is about how digital content marketing will work for you. I am sharing with you what I have learned after years of watching, learning and experiencing what is working on the web and in social media for people searching for […]
Big Data Is Treasure Trove For Marketing
I had the opportunity to attend the T3Summit in Las Vegas last week, which discussed trends, technology and thought. Although the conference leaned towards real estate, discussions ranged from success principles, to technology trends and even to space travel. One of the concepts discussed was “big data”. Technically, “Big Data” is any data that lives […]
Social Media Game Plan 101
You’ve got an idea for a business or you’re dipping your toes into the digital marketing realm and just need some basic understanding of “how it all works” so you can market your personal brand, products or services using smart web and social strategy. Learning the basic key elements of blending search and social is […]
The Rise of the Hashtag
The social sphere is a-twitter with the news that Facebook may adopt the hashtag as a new search function on its site. What was once created to help people search topics and engage in conversations on Twitter, has popped up on Instagram and your favorite television programs. The hashtag, for the uninitiated, is this #. […]
A Toast to the Butt Kickers, Risk Takers and Positivity Freaks
Today I had a chance to view a live discussion via Google Hangouts on BreveTV, the creation of my friend on Oahu, Kelly Mitchell. She was already doing a successful podcast via Agent Caffeine when she decided to launch into what essentially was like “The View” online. I had a chance to watch two other […]
Light Your Business on FIRE!
Fire up your business by having a website with a blog. When I meet with my clients about digital marketing the first thing I look at is their website and if they are consistently able to add new content to their site by having a blog, either because their site was built on WordPress […]
3 Things NOT To Do in Event Planning
Advice can be very valuable, especially if it saves you time and money. I am currently working on planning and implementing the Big Island Chocolate Festival being held at the Fairmont Orchid on the Kohala Coast on March 23rd. I am very excited about all the sponsor support we have received and how this year is […]
To Mobile or Not to Mobile-A Realtors Debate
Recently scrolling through my favorite real estate tech chat rooms I saw a debate about the adoption of mobile by Realtors. Many Realtors who are in those chat rooms have been using mobile for years. They have jumped whole heartedly into the cloud, DocuSign, DotLoop, MobileMe, GoogleDocs, etc so that they can have a virtual […]
Tips for a Virtual Footprint
If you are not found on the web, do you exist? Everyone jumps on the web and uses Google to find just about everything…and if you are not there, you are not going to get their business. You are virtually invisible. Many business owners are not aware of the fact that there are sites they […]