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If you have a teenager, like I do, they are watching videos from YouTube, with some pretty crazy/inventive/creative content, all the time. If you are marketing towards millennials, photos and videos are key and they better be short and engaging. Walking through a home for sale for five minutes with your video running is not going […]
When it comes to digital marketing, most Realtors and small business owners should know that they should be: getting fresh content on their website updating their Facebook pages and social channels sending out emails to past clients Beyond marketing your product (a new listing), you also need to be marketing yourself. Here are some digital marketing […]
How many times have you seen a “rock star” on a social media channel and pondered what did they do to get there? You could also be thinking. “What can I learn from what they are doing in my own idea creation?” When I first got started in social media/digital marketing, people had already been […]
Periscope, a new social network using live stream video, is perfect for businesses that have a visual aspect, i.e. real estate, tour companies, restaurants, travel agents, astrologers and consultants. In case you are unfamiliar with Periscope, Twitter purchased it in February of 2015 before it even launched! Whereas social media sites like Instagram and Vine let users […]
Are you ready to go beyond the basics of “Start a Facebook business page” and “Update your Linkedin profile”? Do you need a game plan of what to do next? Here are five tips to help you engage with your potential clients, stand out in social media and help save the world. 1. Spread The Love-Take the […]
I recently attended the Hawaii Island Women’s Leadership Forum where I gravitated over to the “Social Media Workshop” that my friend Denise was leading. There were about 60 women in the audience and they were all raptly intent on the information being given about social media in business. When Denise started talking about Twitter and using […]
Do you surround yourself with people who love to be where they are, be it work or play? I do and I strive to find that spark in people because they are the ones who move the ball down the field, show up early to help set up a fundraiser, take on a new project […]
I had the opportunity to attend the T3Summit in Las Vegas last week, which discussed trends, technology and thought. Although the conference leaned towards real estate, discussions ranged from success principles, to technology trends and even to space travel. One of the concepts discussed was “big data”. Technically, “Big Data” is any data that lives […]
The social sphere is a-twitter with the news that Facebook may adopt the hashtag as a new search function on its site. What was once created to help people search topics and engage in conversations on Twitter, has popped up on Instagram and your favorite television programs. The hashtag, for the uninitiated, is this #. […]
Fire up your business by having a website with a blog. When I meet with my clients about digital marketing the first thing I look at is their website and if they are consistently able to add new content to their site by having a blog, either because their site was built on WordPress […]
