I last wrote a post in late February. As a blogging social media enthusiast, I would never suggest going 3 1/2 months without posting…but I ask forgiveness as I just finished putting on the Inaugural Big Island Chocolate Festival at Four Seasons Resort Hualalai near Kona on June 8th. I had the opportunity to create […]
Archive | Digital Marketing Advice
Top 10 Rules of Social Media Engagement
I am working with a few small business owners who are brand new to social media marketing, so I wanted to share these basic rules of social media engagement to lay down the “ground rules”. 1. Give more than you take. (share your knowledge and contribute to the conversation.) 2. Respect (treat others as you […]
Social Media Trends That Are Still Trending-The Archives
Below are thoughts from two BRILLIANT people on the key social media trends from two years ago-and these factors are still key today in 2012. The info came from a thought stream that was created on a group I belong to on LinkedIN called “Intelligent Social Media”. (Notice the concept of “real time”, too.) I […]
How NAR Closed Me Down But Opened Me Up To New Possibilities
Recently, I was contacted by the National Association of REALTORS to take down my “TIps for REALTORS Using New Media” Facebook business page because I had violated their trademark usage. I created the business page in 2008, when social media was still in its relative infancy and I thought I was pretty small potatoes with […]
Power of Social Marketing Case Study: Real Estate Connect in NYC
Flying away from my home on a rock, otherwise known as Hawaii, last week in the middle of the night for a 5,000 mile journey to New York City to attend a real estate technology conference (Inman Real Estate Connect), I was filled not only with excitement, but pride. I had been selected to be […]
Spreading Content Around Like Peanut Butter aka: Web Marketing
I always tell my clients that once you create any type of content; written, photography, video, etc, to share it far and wide on the internet and in the social media realm. Spread it around..yep, just like peanut butter! When you spend the energy and effort to create original content, don’t let it just rest […]
Ziemelis Communications-A New Year, A New Name!
Happy New Year! I know 2012 is going to be a rockin’ year and I am moving ahead with my business to create great opportunities in the coming year. I decided to change my company name from Ziemelis Digital Marketing to Ziemelis Communications for three reasons: 1. Almost half my business right now is event […]
Digital Marketing Basics For Realtors-Two Workshops on Dec. 13th.
Don’t Be a “Secret” Agent! West Hawaii Association of REALTORS December 13, 2011 2 Workshops Generate leads for new business in 2012! Getting found is half the battle. Stop being a “Secret Agent” and start creating internet leads and referrals from your sphere of influence. These workshops will give you the […]
Thoughts on Hiring Someone Who Actually Knows Their Stuff
“If you think hiring a professional is expensive, wait till you hire an amateur.” ~ Red Adair I found this on Twitter tonight and after years of experience of watching the aftermath of “trying to save a buck”, I would have to agree with this statement. I used this logic in hiring a professional graphic […]
Google+ Business Pages Have Launched-here’s how to get one and tips on making it ROCK!
I was quite excited to learn that Google finally launched their Google+ Business pages. I figure the more places you can have your mug, your business name, your contact information, your blog links, etc, the better for getting found on the internet. And isn’t that one of the most important business goals EVER? If you want […]