I had the opportunity to attend the T3Summit in Las Vegas last week, which discussed trends, technology and thought. Although the conference leaned towards real estate, discussions ranged from success principles, to technology trends and even to space travel. One of the concepts discussed was “big data”. Technically, “Big Data” is any data that lives […]
Archive | Digital Marketing Advice
Social Media Game Plan 101
You’ve got an idea for a business or you’re dipping your toes into the digital marketing realm and just need some basic understanding of “how it all works” so you can market your personal brand, products or services using smart web and social strategy. Learning the basic key elements of blending search and social is […]
A Toast to the Butt Kickers, Risk Takers and Positivity Freaks
Today I had a chance to view a live discussion via Google Hangouts on BreveTV, the creation of my friend on Oahu, Kelly Mitchell. She was already doing a successful podcast via Agent Caffeine when she decided to launch into what essentially was like “The View” online. I had a chance to watch two other […]
Light Your Business on FIRE!
Fire up your business by having a website with a blog. When I meet with my clients about digital marketing the first thing I look at is their website and if they are consistently able to add new content to their site by having a blog, either because their site was built on WordPress […]
3 Things NOT To Do in Event Planning
Advice can be very valuable, especially if it saves you time and money. I am currently working on planning and implementing the Big Island Chocolate Festival being held at the Fairmont Orchid on the Kohala Coast on March 23rd. I am very excited about all the sponsor support we have received and how this year is […]
To Mobile or Not to Mobile-A Realtors Debate
Recently scrolling through my favorite real estate tech chat rooms I saw a debate about the adoption of mobile by Realtors. Many Realtors who are in those chat rooms have been using mobile for years. They have jumped whole heartedly into the cloud, DocuSign, DotLoop, MobileMe, GoogleDocs, etc so that they can have a virtual […]
Tips for a Virtual Footprint
If you are not found on the web, do you exist? Everyone jumps on the web and uses Google to find just about everything…and if you are not there, you are not going to get their business. You are virtually invisible. Many business owners are not aware of the fact that there are sites they […]
How Content Marketing Is the New Moneyball-REALLY?
I was checking out Twitter tonight and one of the trending topics was “How Content Marketing Is the New Moneyball”….really? A trending topic? And the author states so much of the obvious in the post that went viral. 1. Create insightful content. (You know the kind that people will actually read without a bunch of […]
Top 4 Biggest Factors To Succeed Using Digital Marketing
When I went to my first REBarCamp in Newport Beach in June 2009, I met some interesting people who seemed like they knew the difference between a blog post, a tweet and a meme. Come to find out, I was surrounded by people who now are on the national stage discussing how digital marketing/social media […]
Mango Chutney, Citrine Jewelry and the Web
My friend, Heather, has a mango farm and makes the most unbelievable mango chutney with a zesty bite you can’t get anywhere else. Natasha, is a jewelry designer who infuses her knowledge of the power of crystals into her creations. Both do not use Facebook, nor do they have their own websites to sell their […]